June 22, 2024

Did you know that losses are twice as potent as their equivalent gains? This psychological concept underpins the idea of “loss aversion,” a cognitive bias that often tests a writer’s will to continue on through the query gauntlet. For some, the cumulative pain of rejections can outweigh the potential gain of snagging that offer, which…

August 25, 2023

Struggling to write that dreaded synopsis? Try boiling your book. Pause for a moment and imagine yourself at a doctor’s office where diagrams of skeletal, musculature, and nervous systems are displayed on the wall  – reassuring you the physician knows what all your pokey, slimy, and noodly bits are called, while simultaneously giving you an…